Before the pandemic, the rise of neighborhood boutiques and zero-waste stores had created a new era of responsible consumption. Proudly, people would set out on Saturday mornings with their reusable bags and empty bottles to visit their local zero-waste store and refill their bulk products.
The pandemic has changed everything. The zero-waste market has collapsed. Store closures are rife as traffic has declined. But what happened to turn a growing market into such a decline?
Shopping habits have changed. The pandemic has accustomed people to consolidating their purchases in one place, centralizing their grocery shopping, while also heightening fears of contamination. Concerns about safety, amplified by the widely publicized contamination risks during the pandemic, have also made bulk shopping a source of concern for consumers. The habit has been lost and is not returning.
We can no longer deny it or bury our heads in the sand. We are in an era of technology and online shopping. Planette saw this shift in consumption as an opportunity to revitalize the marketing of its products via the web.
A new website in the same color as our products: simple, effective, and elegant. We deliberately abandoned an eco-friendly marketing approach often associated with a bohemian and "granola" lifestyle, choosing instead to integrate ecology deeply into our identity. In 2024, we believe that key players in the household products sector will be out of step if they don't place ecology at the heart of their priorities. You will have the chance to discover how ecology is not only omnipresent in our formulations, but also in the production process! Discover our distinctive invoices
A new, smooth and intuitive navigation system allows you to quickly find the products you're looking for and place your order with ease. Plus, true to form, you'll always have access to friendly customer service and accurate information that won't leave any of your questions unanswered. Our ultimate goal is to market an essential product that unconsciously transforms consumer habits, thus having a significant mass impact. Looking for a point of sale? The website will make your search easier. Everything is in place so that no matter how you want to purchase the products, the information is just a click away! Because in 2024, eco-friendly cleaning shouldn't be a luxury, but rather the norm. Let's be the change.
The pandemic has changed everything. The zero-waste market has collapsed. Store closures are rife as traffic has declined. But what happened to turn a growing market into such a decline?
Shopping habits have changed. The pandemic has accustomed people to consolidating their purchases in one place, centralizing their grocery shopping, while also heightening fears of contamination. Concerns about safety, amplified by the widely publicized contamination risks during the pandemic, have also made bulk shopping a source of concern for consumers. The habit has been lost and is not returning.
We can no longer deny it or bury our heads in the sand. We are in an era of technology and online shopping. Planette saw this shift in consumption as an opportunity to revitalize the marketing of its products via the web.
A new website in the same color as our products: simple, effective, and elegant. We deliberately abandoned an eco-friendly marketing approach often associated with a bohemian and "granola" lifestyle, choosing instead to integrate ecology deeply into our identity. In 2024, we believe that key players in the household products sector will be out of step if they don't place ecology at the heart of their priorities. You will have the chance to discover how ecology is not only omnipresent in our formulations, but also in the production process! Discover our distinctive invoices
A new, smooth and intuitive navigation system allows you to quickly find the products you're looking for and place your order with ease. Plus, true to form, you'll always have access to friendly customer service and accurate information that won't leave any of your questions unanswered. Our ultimate goal is to market an essential product that unconsciously transforms consumer habits, thus having a significant mass impact. Looking for a point of sale? The website will make your search easier. Everything is in place so that no matter how you want to purchase the products, the information is just a click away! Because in 2024, eco-friendly cleaning shouldn't be a luxury, but rather the norm. Let's be the change.
